Simpo Glossary and Keywords

Updated 6 months ago by Wesley Faulkenberry

This document defines keywords that appear on the Simpo platform. This list will be updated as the Simpo platform grows and evolves!




Unique Customer ID is the unique identifier assigned to each instance of Simpo


Unique User ID is the unique identifier assigned to individual users of Simpo

Search Bar

The Simpo Search Bar is launched from the Simpo widget. A tool that users interact with in order to access the information they are looking for. Acts as a knowledge repository for all user-accessible content.

Read more about the Search Bar here.


Segments on Simpo are used to target specific types of users and can be applied to all of the Simpo Tools.

Read more about Segments here.


An Announcement is a Simpo Tool that can be created in order to notify users of product changes or any other new updates. Announcements are built to only appear once per user. 

Read more about Announcements here.


The Survey Tool is used when customers want to capture real-time feedback on a variety of questions such as Rating, Long and Short-form text, Multiple Choice, and NPS

Read more about Surveys here.


The NPS Simpo tool is based on the Net Promoter Score framework. The NPS tool is built to only appear once per user.

Read more about NPS here.


Walkthroughs are used in order to give the user a real-time step-by-step guide for competing processes or to learn more about a system.

Read more about Walkthroughs here.


Articles on Simpo are used to provide the user with support documents to answer any questions they may have.

Read more about Articles here.


The Ticket Tool lets users contact you instantly via a configurable form that can integrate with many of your favorite solutions.

Read more about Tickets here.


Shortcuts are used to automatically drive users through processes or to a specific location on the web application.

Read more about Shortcuts here.

User ID

Simpo allows customers to pass-in specific User IDs in order to track user behavior and interactions with the system.


Searches are the specific action taken by a user when interacting with the Simpo Search Bar. Each time a user interacts with the Simpo Search Bar this is counted as a “search”

% of Users are using Simpo

This metric tracks the total number of users and gives you the percentage of how many of those users are using Simpo


Simpo Feedback is available to every end-user than interacts with a Simpo Tool. After interacting with the Simpo Tool, the end-user is prompted with the option to leave positive or negative feedback. If they select negative feedback, the end-user is then able to leave a more detailed reason why they provided negative feedback.

Average Search Duration

This metric calculates the average time spent by a user while they are searching on the Simpo Search Bar. This is an indicator for knowing if your users can find what they are looking for. 

Searches Without Choice

This metric calculates how often a user interacts with the Simpo Search Bar and doesn’t select an option. This is an indicator that users are looking for help and not finding it. 

Returning Users

This metric calculates the total number of users who have interacted with Simpo and then returned for assistance. This metric can give you insight into if users find the Simpo Tools helpful. 

Full URL

The Full URL is the entire URL for your web application that will have the instance of Simpo. The Full URL is needed in order to ensure the Simpo Widget is running on the correct web application and this is part of the Simpo Installation process. An example of our Full URL is

Base URL

The Base URL is the direct URL for your web application that will have the instance of Simpo. The Base URL is needed in order to ensure the Simpo Widget is running on the correct web application and this is part of the Simpo Installation process. An example of our Base URL is You have the option to list multiple URLs on your Simpo account's Configuration Page.


Triggers are an extremely powerful tool that allows you to enhance Who, Where, and How Often you publish a specific Simpo Tool to your end-users. Triggers give you more control and flexibility over your Audiences and how you interact with your end-users. With Triggers, you can now create seamless user journeys and empower your end-users through in-app learning.

Read more about Triggers here.


Known as the Simpo "Widget". The Widget is located in the bottom-righthand corner wherever Simpo is installed. Clicking on the Widget opens up Quick Search for end-users where the rest of Simpo's tools can be accessed.

Read more about the Widget here.


The Launchpad is found within Simpo Search. The Launchpad is the suggestions offered to users before there is input into Quick Search.

Read more about the Launchpad here.


Parameters (now called Traits) are fields you send to Simpo from your product about your users. They are the “adjectives” that describe your users. Examples include things like Name, Email Address, Company, Role, Created Date, etc.

Read more about Parameters here.


QBRs, or Quarterly Business Reviews, are regular meetings between Simpo and the customer's team to discuss Simpo's roadmap, review progress on current goals, suggest best practices, and set objectives for the following quarter.


MAUs, or Monthly Active Users, is the number of users who utilize the customer's platform (and loads Simpo) at least once during the month.

WYSIWYG (wiz-ee-wig)

Also known as 'What You See Is What You Get.' WYSIWYG s a term that is used to describe some features of Simpo, namely the Editor Bar, and their ability to build/modified with a visual interface.

Editing Bar

The Editing Bar is found on the Content Tab of many of Simpo's tools. There, you can modify the text of any content you have created.

Read more about the Editing Bar here.

Builder Bar

The Building Bar is found at the bottom of the window when creating Walkthroughs. There, you can add or delete steps, change settings, and save your work.

Read more about the Builder Bar here.


Traits, previously called Parameters, are characteristics about end-users that are passed into Simpo to create segments. Some examples of Traits could include plan type, customer account name, and role.


Activities are events based on user-behavior in your product that is passed into Simpo to create a Trigger. For example, a user uploads a document (Activity) and a Simpo Announcement appears to guide the user to the next step (Trigger).

Are we missing an important term? Let us know at!

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