Tips for Creating Great Surveys

Updated 9 months ago by Wesley Faulkenberry

1) Match your brand

Have you ever been using a product and been prompted by a survey or questionnaire that clearly looks third-party? Did you complete it?

Chances are it looked different than the experience you were in, and probably didn't complete it!

Customize your surveys to match your product's accent and text colors to help make the survey experiences as seamless as possible. Combine with user targeting (more on that below) to see your completion rates soar!

When creating a Survey, click on the design button in the upper-righthand corner to see all design options.

2) Segment your audience

Nothing will hurt your survey's integrity like showing your survey to the wrong users! Brand new users probably shouldn't see a product survey. Similarly, a survey asking about mobile functionality shouldn't be shown to users that are on the web! At best, they will decline to answer. At worst, that might provide inaccurate answers - invalidating your results!

Make sure your survey is shown to relevant audiences by using Simpo Plus Segments.

3) Consider using Triggers

Often used in tandem with Segments, Triggers give you control on not only who can view the survey, but where it is shown and how often it appears. Want a survey to appear after users complete an action or visit a page? Use triggers to launch your survey at right time in the user journey.

Read more about Triggers here.

4) Optimize your questions

Finally, how you structure your questions can have the greatest influence on the success of your Survey. Here are some tips on how to structure your Survey questions:

Write questions that are simple and concise

Reduce the chance of your question being misunderstood. How would you ask this question when speaking to friends or coworkers?

Limit the number of multiple-choice options

Too many options could be difficult for users to decide between.

Offer an “out” for questions

Consider adding answers like "Unsure" or "Other" to prevent a forced or inaccurate answer.

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